What is Social Business?
The way people and communities interact, form relationships, make decisions, perform tasks, and buy goods is changing the way business is done. Social businesses develop a spirit of collaboration and community, both internal and external, earn a great return for the time spent.
Social business recognizes people who do business with people and optimizes how people interact to meet organizational goals. Social business:
· Connect people productively and efficiently.
· Provide a line of action that aligns with the needs of the organization.
· Accelerate business in anticipating opportunities.
Becoming a social enterprise takes time, a strategic approach to business culture, executive leadership, corporate strategy to design transformation. Organizations that are becoming social businesses, have an optimal workforce, smart sales, strengthened operational controls, increased levels of product and service innovation, and better customer treatment.
Social Business Element
It is important to understand the basic elements that any social enterprise endeavor must possess and fulfill. The social business stack defines these elements.
This stack has the following layers: Social, Data, Physical Delivery, Aggregation, Discovery and Analysis, Management and Security, and Business Model.
The stack articulates the fundamental aspects of social enterprise. Social networks and data users create and share form the first two layers of the model. The physical delivery layer describes the relationship between social media and the real world, usually referring to the user experience.
The next three layers are the main tools of social enterprise. The aggregation layer increases efficiency and participation in discovery. Analytics makes tasks and people information very useful. Management and security provides skills to manage and protect social enterprises. Finally, the business model layer focuses on desired outcomes, which involves understanding how social enterprises create value for organizations.
Stack explores the strategic aspects and how each contributes to a healthy, vibrant and nurturing environment in an organization.
What is the value of social business?
We can say that all businesses are becoming Social. The web itself has changed the way we interact with one another. Today we share more information, work actively to build social capital and personal brand
The company has revolutionized everything from product and service design to operations. In fact, organizations are changing the way they manage business issues with social tools. Organizations are beginning to understand the consequences of a highly social business environment.
Collaborative tools influence the creation of corporate value. We can say that:
Social Computing + Business = Value Creation.
Companies are measuring the potential benefits of transforming to a new way of working, with the costs and risks involved. Social computing has competitive consequences in organizations. But it is not easy to align organizations with social computing.
Regarding social computing tools, it is important to understand and manage them strategically and with a coherent and cohesive approach. The goal is to create a dynamic corporate culture that provides the tools to create and exchange value.
It’s important to harness the power of social networks for employees and teams to get the information people need to make good decisions, innovate, and succeed quickly.
Beyond team collaboration and better ways to market products or provide services to customers, organizations are making improvements at the business operations level. Tools as an on-line community, Web 2.0, Social Networking, Enterprise 2.0 and Social CRM, support social business.
Providing a complete business image allows for a better understanding of the company’s value. This is made possible by social entrepreneurship and social media policies for community management.
Organizations don’t have to completely reinvent the wheel to become social enterprises. This transformation occurs because of the strategy and work done before.
The era of social business has arrived. Business leaders are driving initiatives that integrate social collaboration tools with business processes. Social tools like online communities and meetings, file sharing, profiles, instant messaging allow people to implement content and experiences in new ways. As a result, people do things more quickly and efficiently, with better performance.
By using social tools, businesses connect the business environment with customers, drive operational efficiencies, and optimize workforce. Established social enterprises have three attributes:
· Work on a trust network setting where they can share ideas, information and experiences.
· Transparent, enabling people to work in a highly secure environment that goes beyond traditional organizations.
· It’s an agile and accelerated business with real-time views that drive innovation and better business decisions.
Organizations need an enterprise social environment with flexibility and integration, the right look and feel, and a wide range of options built in, so that people can produce and consume content that best suits their tastes and experiences.
Businesses must overcome resistance to change and embrace new possibilities, thereby improving performance.